PIERO BASSA

Animation(04)by Piero Bassa

3D product animation for websites, social and fairs

The style follows the sector: hyperreal for a shipyard, illustrated for a hotel, technical for an engineering workshop.

racingsyn-demo.netlify.app
RacingSynEngineering for motorsport. Recorded from the published site, untouched.

(How it is made)

After the call we write the idea in two lines: an object, a place, a light, and what has to happen. Then the storyboard, then the animation. Stray lettering and plates are cleaned out frame by frame.

Every animation has two lives: on the site it moves with the scroll, on social media it plays on its own in a vertical format.

(Try it)

Six styles in thirty seconds

The animation from our home page, on the editing bench. Drag the playhead: each stretch has a different style. The style is chosen by the sector, not by habit.

A dusty shop, with an old monitor glowing on the counter

01Documentary

  1. Documentary
  2. Macro
  3. 3D illustration
  4. Holographic
  5. Hyperrealism
  6. Aerial view

Drag the playhead, or use the arrow keys.

(The work you do not see)

Wrong lettering gets removed

Generated images invent letters: signs, plates, brands that do not exist. We track them frame by frame and remove them, without leaving a trace. Drag the slider.

Frames cleaned
54
Length
1.8 seconds
Where
in the home page animation
The same sign, without lettersAfter
The café sign with meaningless lettersBefore: «Be Jullul»

(3D animation)

3D animation

Hyperrealism
Real matter: water, dust, wood, sunset light
3D illustration
Miniature worlds, soft materials, full colour
Technical
Exploded views, x rays, engineering lines
Product
360 degree turns, macro shots, ingredients arriving
Formats
For the site, for social media, for trade fairs
Clean up
Stray lettering and plates removed frame by frame
Smoothness
Sixty frames per second for a soft scroll

(Styles)

The same craft, different worlds

  • A low flight over the sea at sunset beside a yacht

    01Hyperrealism

  • An illustrated island in the clouds, with a hotel and a lake

    023D illustration

  • A motorcycle drawn in lines of blue light

    03Holographic

  • A race car suspension in blue lines and stress colours

    04X ray and engineering

  • The bowl of fresh pasta with the ingredients arriving

    05Product and ingredients

  • The marble counter of the reborn shop, with croissants

    06Macro

(Animation we have made)

(Questions)

About the animation

What is a 3D animation for a website?

It is a short sequence, twenty to thirty seconds, made for your business and shown frame by frame as the visitor scrolls. The guide to animated websites explains how it works.

What do you need from me?

Photographs of your product or place, and a call to understand what sets it apart. For technical products, such as an engine or a lift, drawings help us get every part right.

Can I use it on social media and at fairs?

Yes. The same animation is delivered in horizontal and vertical formats, for the site, for social media and for a screen at a trade fair.

How much does a 3D animation cost?

One animation is included in every website. An extra animation, for social media or a fair, is priced after one call, from the storyboard and the number of formats.

Which style should I choose?

The style follows the sector: hyperreal for a shipyard or a car, illustrated for a hotel or a destination, technical with exploded views for engineering. We show you a storyboard before anything is made.

Next service: Marketing